Marketing

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SEO vs PPC

Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) Advertising SEO: If you are a small to mid-size business owner then chances are that you (as an entrepreneur) wear many hats including “Marketing Department.” Let me start by saying how much I admire the sheer guts that it takes […]

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Inbound vs. Outbound Marketing: Which is Better?

Inbound vs. Outbound Marketing: Which is Better? According to the U.S. Census Bureau (2016) and other statistical sources, marketing and advertising is nearly a $90 billion a year industry and is projected to continue to grow at a strong pace. There’s a good reason for that – […]