Search Engine Marketing


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Why Local SEO is No Longer an Option

Why Local SEO is No Longer an Option Gone are the days when small mom and pop stores are the only ones that benefit from local search engine optimization (SEO). This 2017 and in the years to come most businesses can greatly benefit from local SEO. For […]


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SEO vs PPC

Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) Advertising SEO: If you are a small to mid-size business owner then chances are that you (as an entrepreneur) wear many hats including “Marketing Department.” Let me start by saying how much I admire the sheer guts that it takes […]


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Inbound vs. Outbound Marketing: Which is Better?

Inbound vs. Outbound Marketing: Which is Better? According to the U.S. Census Bureau (2016) and other statistical sources, marketing and advertising is nearly a $90 billion a year industry and is projected to continue to grow at a strong pace. There’s a good reason for that – […]